Passenger Footwell Lamp Bracket

This passenger footwell lamp bracket overcame tough design constraints including tight package space and short program timing, lack of appropriate attachment points, need for specific lamp orientation for optimal lighting while keeping light source hidden, plus need to ensure durability and vibration did not affect light quality. By adopting the cross-car beam geometry as a fixation point, the injection-molded PP bracket optimized light distribution, replaced a welded metal bracket at 50% lower mass and $3.50 USD / vehicle cost savings. Since the design avoids the need for tooling action, it also contributed to $150,000 USD tooling cost avoidance.

OEM/Vehicle Ford Motor Co. 2015 Ford Expedition SUV System Supplier AGM Automotive, LLC Material Processor AGM Automotive, LLC

Material Supplier Washington Penn Co. Inc. Resin PRC25TF2HFL B46235 PP Tooling/Equipment Supplier New Star Mold

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